I’ve been writing about the generosity initiative that Mosaic Church is launching later this year. I’ve shared the process we went through in deciding to get some outside help. Then I shared the four basic stages of the plan. And lastly, I shared the way we came to choose the name and subtitle. We landed on calling our generosity initiative GET LOUD-Let’s Actually Change Our World. With the language decided on, we needed to figure out the look of it all.

Many churches with a smaller staff may opt to hire this sort of work out, but we felt like we could pull it off in house. We pulled together a few of our graphic artists and had them brainstorm on images that would pair well with the words chosen. Here is a rejected one and the final.

We played around with the idea of a volume knob, but realized that it would not translate well into other contexts, and that it was just not a really compelling image. Though the Spinal Tap fan in me absolutely loved the idea of taking our church to Eleven! in the end, it was not the strongest imagery.

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Our next concept kept the same font (which is our church font) but switched out the knob for a waveform that moves with the volume and EQ of sound. We felt like this said “Get Loud”, but not in a cheesy way. Below, you can see it played out with several color combinations.

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Ultimately, we chose this version as our final version, but also gave it a few alternate applications. I can’t wait to see how this looks in all sorts of contexts.

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Written by Phil Taylor
My name is Phil. I'm the Executive Pastor at Mosaic, a multi-site church in the Orlando area and author of "Defining The Executive Pastor Role" and "Eldership Development-From Application to Affirmation". My greatest passion is playing a part in Bringing Vision Into Reality. I love running, writing, kayaking and taking my wife and three kids camping.