It can feel like in today’s world, Business Cards are obsolete. But I’ve found that they still serve a purpose. Meetings with business leaders in the community, handing them out in the lobby at church to someone wanting to set up a meeting, and having a few ready at conferences. The reality is that biz cards are a pretty cheap way to communicate needed info.

Recently, we redesigned my cards to include my assistant’s email address. So, right on my card, it says “To Schedule appointments, email  . . . “. This does a couple things.

1. It keeps my inbox a little cleaner and allows people to go straight to the person who makes my schedule.

2. It sends a subtle message that “I’m totally available to meet with you, but my time is just busy enough that I need someone else to deal with my schedule”, which makes it a little bit easier to handle an assistant telling you that “Phil is actually booked solid for the next three weeks”.

3. It helps brand your assistant as a key part of your ability to shepherd well.

Consider adding this simple change to your next business card run. It’s been a huge help for me.