Eight Practices For Effective Online Giving

I’ve spent a lot of time on church websites recently. Like, dozens of hours on hundreds of websites! Along the way, I noticed some trends about online giving. Having grown by 21% in 2020 alone, this is an area of leadership that deserves our full attention. Here are eight online giving practices that effective churches are doing right now. 

Recently, I had the chance to chat with Chris Willard at Leadership Network for his Generosity Strategies & Tactics Podcast. On it, I talk through some of the ways we have engaged in follow up after the end of our big generosity initiative last year. I’m posting the audio below. You can also just search for it on i-tunes and subscribe to the podcast. I think you’ll enjoy all of the episodes and interviews that Chris has done. Enjoy!

My church just came through a pretty significant Generosity Initiative. The big question that many of our staff asked was “Will people actually give what they committed this time?” Because last time we did this, we had a low percentage of people actually follow through. But was it entirely their fault?

I’ve been posting a lot about our generosity initiative over the last few months. In fact, I haven’t really been posting about anything else because this project has been dominating my days and nights. Today I want to talk about stage design for a generosity initiative.

We’ve just come through our Generosity Initiative at Mosaic Church. One of the most important things that we did that I have not posted about yet is the special website. We discussed making it a separate URL but ultimately chose to make it an extension of our normal site, thisismosaic.org . So we went with www.thisismosaic.org/getloud .

I want to point out a few things about the site.

I’ve been writing about the generosity initiative that Mosaic Church is launching later this year. I’ve shared the process we went through in deciding to get some outside help. Then I shared the four basic stages of the plan. And lastly, I shared the way we came to choose the name and subtitle. We landed on calling our generosity initiative GET LOUD-Let’s Actually Change Our World. With the language decided on, we needed to figure out the look of it all.

What’s in a name? Can’t we just go before the people, tell them the needs and leave it at that? Do we really need to come up with a name and a logo? I asked myself these questions earlier this year as Mosaic church began planning it’s generosity initiative with the help of Generis and ultimately I realized that your people need an identity to attach to vision. It’s the way our minds have been trained to work in our culture, and to be honest it’s just good shepherding to communicate clearly. We spent a couple months working on the look and language of our generosity initiative. Here is how that went.

Earlier this year I wrote about our churches decision to hire a company that specializes in Generosity Initiatives. We are now well into the planning on this process and I’d have to say that it has gone extremely well. Our tasks are on track. The project is moving forward and we have greater clarity overall. Generis and our rep, Chris Willard have done a great job.