It was at least five years ago that my friend and perpetual early adopter Ed Marcelle first mentioned hashtags to me as a suggestion for our church. I’ll be honest, I didn’t get it, and figured that the “pound sign” was just a passing fad for him and the culture as a whole. By the time Jimmy Fallon did this hilarious skit about hashtags, they were still kind of a confused joke for most people, a way to make any post a bit funnier. Today, there is a far greater understanding of how hashtags work and why they are helpful in pulling together content. But do they really matter for your church?