I’ve been writing about the generosity initiative that Mosaic Church is launching later this year. I’ve shared the process we went through in deciding to get some outside help. Then I shared the four basic stages of the plan. And lastly, I shared the way we came to choose the name and subtitle. We landed on calling our generosity initiative GET LOUD-Let’s Actually Change Our World. With the language decided on, we needed to figure out the look of it all.

What’s in a name? Can’t we just go before the people, tell them the needs and leave it at that? Do we really need to come up with a name and a logo? I asked myself these questions earlier this year as Mosaic church began planning it’s generosity initiative with the help of Generis and ultimately I realized that your people need an identity to attach to vision. It’s the way our minds have been trained to work in our culture, and to be honest it’s just good shepherding to communicate clearly. We spent a couple months working on the look and language of our generosity initiative. Here is how that went.

Earlier this year I wrote about our churches decision to hire a company that specializes in Generosity Initiatives. We are now well into the planning on this process and I’d have to say that it has gone extremely well. Our tasks are on track. The project is moving forward and we have greater clarity overall. Generis and our rep, Chris Willard have done a great job.